Call scripts
Cold call script for wholesale distribution
Retailers care about margin and turnover. Lead on a fast-moving line and offer a small trial order to lower the risk.
The script
You call a retail buyer or shop owner to add your product line to their shelves.
YouHi Ms. Costa, it's Luca from [your company] Distribution. Quick one — in your category, are your current lines actually turning, or is some of that shelf just sitting there?
ProspectA couple of lines move slow, yeah.
YouSlow shelf is dead margin. We carry a line that turns fast for shops your size, with better margin than the usual names. Is it price or turnover that matters more to you?
ProspectBoth, but turnover — I need it to sell.
YouThen let's not commit you to a big order. Take a small trial case, put it on the shelf, and if it doesn't move in a month I'll take it back. Fair way to test it?
ProspectA trial case with a return? I can do that.
YouPerfect — I'll send a starter case with the margins and a small display, and check in after three weeks.
ProspectAlright, send it.
Make it land
- Lead on slow shelf and dead margin — the retailer's real, ongoing frustration.
- Ask whether price or turnover matters more; it tells you how to frame the line.
- Offer a small trial order with a return option to remove the stocking risk.
- Include margins and a display; make saying yes and selling it effortless.
If they push back
'We already have suppliers for that.' — 'Good — this doesn't replace them. One trial case beside your current line lets the till decide which sells better.'
How Tepio helps you run it
Tepio keeps each retailer's categories and past orders on the card, so you pitch the line that fits a real gap on their shelf.
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