Call scripts
Cold call script for business telecom sales
Telecom is a switching-cost sell. Lead on a real pain (dropouts, overpaying) and offer an audit that primes the next renewal.
The script
You call an office manager to review their business connectivity, phone or internet contract.
YouHi Federica, it's Marco from [your company] Telecom. Quick honest question — does your internet or phone system ever drop during the working day, or is it rock solid?
ProspectIt drops now and then, enough to annoy people.
YouEvery dropout is staff stalled and calls lost — that's the cost people forget. Do you know what you're actually paying per line right now, or is it just a fixed bill you never question?
ProspectHonestly, I've never really checked.
YouThat's usually where the savings hide. Let me do a free audit of your current bill and uptime — I'll show you the overpay and the fix, and you keep the report whether you switch or not.
ProspectA free audit sounds fair. Go on.
YouGreat — send one recent bill and I'll come back Thursday with the savings and the reliability gap, plain and simple.
ProspectI'll send it over.
Make it land
- Lead on dropouts and lost calls; unreliability is felt more than the price.
- Ask if they know their per-line cost — the unexamined bill is where savings live.
- Offer a free audit with a takeaway report to lower commitment.
- Prime the renewal: even if locked in, the audit lands you the next contract.
If they push back
'We're locked into a contract.' — 'No problem — I'll audit now so when it expires you already know the savings, and I'll flag the exact renewal date for you.'
How Tepio helps you run it
Tepio tracks each account's contract end date, so telecom calls land right before renewal instead of mid-term.
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