Call scripts
Cold call script for a freight brokerage
Shippers already have brokers; the win is covering the load nobody else could. Lead there and prove yourself on one shipment.
The script
You call a shipper's logistics coordinator to earn a shot at covering their hard-to-move loads.
YouHi Andrea, it's Luca from [your company] Freight. I'll be straight — I'm not asking to be your main broker. When you've got a tough load nobody can cover, who do you call?
ProspectWhichever broker picks up, honestly. It's a scramble.
YouThat scramble is exactly where I earn my keep — hard lanes, tight timelines, capacity when the market's tight. What's the load that's been hardest to cover lately?
ProspectAnything oversized going south has been a nightmare.
YouThat's my specialty. Next time you've got one, call me first — if I cover it clean, I've earned a spot on your list; if not, you've lost nothing. Deal?
ProspectFair enough. I'll give you the next hard one.
YouPerfect — I'll send my details and direct line so when it comes up, I'm one call away.
ProspectSend it over, I'll keep you handy.
Make it land
- Don't ask to be the main broker — ask for the load nobody else can cover.
- Get them to name their hardest lane; it's where you can prove value fast.
- Frame it as a single-load test with zero downside for them.
- Leave a direct line so you're the first call in the next scramble.
If they push back
'We already have brokers.' — 'Everyone does — I'm the one you call when they can't cover it. Give me the next hard load; that's the whole test.'
How Tepio helps you run it
Tepio keeps each shipper's hardest lanes and prior loads on the card, so your call opens on the exact freight you're built to win.
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