Call scripts
Cold call script for a web design agency
A website is judged in seconds. Lead on one concrete flaw you actually saw and offer to show the fix, not sell a rebuild.
The script
You call a business owner after spotting that their website is dated, slow or broken on mobile.
YouHi Mr. Palmieri, it's Chiara from [your company] Web. I checked your site before calling — on my phone it took about eight seconds to load and the menu overlaps. Most customers bounce before that. Quick word?
ProspectEight seconds? That's news to me.
YouIt's common — sites age quietly and owners rarely see them on mobile. Is your website actually bringing you enquiries, or is it more of a brochure that just sits there?
ProspectHonestly, it barely brings anything in.
YouThen it's costing you, not helping. Let me record a free two-minute teardown showing exactly what's driving people away — you keep it whether we work together or not.
ProspectA free teardown? Yeah, send it.
YouGreat — I'll send the video tomorrow with the three fixes ranked by impact, then we can talk if it's useful.
ProspectPerfect, looking forward to it.
Make it land
- Open with one verifiable flaw (load time, mobile bug) — proof you actually looked.
- Ask if the site brings enquiries; owners feel the silence but rarely act on it.
- Offer a recorded teardown they keep — value first, pitch second.
- Rank fixes by impact so the value is obvious before any quote.
If they push back
'We just redid the site.' — 'Then let's protect that investment — a free teardown flags the mobile issues costing you enquiries, so the redesign actually pays off.'
How Tepio helps you run it
Tepio's AI brief pulls the prospect's site before you dial, so your opener names a real flaw instead of a generic pitch.
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