Call scripts
Cold call script for a pharmaceutical sales rep
Physicians are time-poor and evidence-driven. Lead on a patient-relevant benefit, keep it brief, and offer data, not persuasion.
The script
You call a physician's office to secure a short appointment to present clinical data on a therapy.
YouHi, this is Marco from [your company] Pharma — could I have two minutes of Dr. Sala's time, or is it better to book a slot with you?
ProspectShe's fully booked. What's it about?
YouCompletely understand. It's new outcomes data on a therapy for the patients she treats most — adherence improved meaningfully in the latest study. I'd just like 10 minutes to leave the evidence with her.
ProspectShe only sees reps on Wednesday afternoons.
YouThat's perfect for me. Could you pencil me in for next Wednesday? I'll bring the study summary and samples, and I'll keep strictly to 10 minutes.
ProspectI can put you down for 4pm Wednesday.
YouThank you — 4pm Wednesday, 10 minutes, data in hand. I'll confirm by email so it's on record.
ProspectFine, I'll note it.
Make it land
- Treat the office staff as the real scheduler — they control the physician's time.
- Lead on patient outcomes and adherence, not brand messaging.
- Respect their rep-visit rules; working within them earns the slot.
- Promise a strict time limit and bring evidence, not a sales pitch.
If they push back
'She doesn't have time for reps.' — 'I understand completely — that's why I only need 10 minutes on her rep day to leave the data. She reads it when it suits her.'
How Tepio helps you run it
Tepio keeps each practice's rep-visit rules and prior calls on file, so you request time the way that office actually works.
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