Call scripts
Cold call script to follow up after a demo
The demo went fine but stalled. Your job is to find the real blocker and set a concrete next step.
The script
You call a prospect a few days after a product demo to move toward a decision.
YouHi Federica, it's Marco from [your company]. Thanks again for the time on the demo Tuesday — I'm calling to see where it landed internally, warts and all.
ProspectIt went well, we just haven't circled back yet.
YouTotally normal. Can I ask — if it were entirely your call, would you move ahead, or is there still a doubt in your own mind?
ProspectPersonally I'd do it, but I need my CFO to sign off on budget.
YouGot it — so it's not the product, it's the business case. Would it help if I put together a one-page ROI summary you can forward, and we do a 15-minute call with the CFO?
ProspectThat would actually help a lot.
YouGreat. I'll send the ROI page tomorrow — can you introduce me to the CFO by email so we find 15 minutes this week?
ProspectYes, I'll loop them in today.
Make it land
- Ask the 'if it were entirely your call' question to separate product doubt from process.
- Name the blocker out loud (budget, boss, timing) so you solve the right problem.
- Arm your champion with a forwardable one-pager — they sell internally without you.
- Always leave with a dated next step, not 'let me know'.
If they push back
'We're still thinking about it.' — 'Fair — what's the one thing you're still weighing? If I can answer it now, you save yourself a week.'
How Tepio helps you run it
Tepio keeps the demo outcome and open next step on the deal, so your follow-up call opens on exactly where you left off.
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