Call scripts
Cold call script to win back a churned customer
They left for a reason. Don't argue it — acknowledge it, show what's different, and lower the risk of trying again.
The script
You call a customer who cancelled a few months ago to earn a second chance.
YouHi Nadia, it's Luca from [your company]. You cancelled with us in spring — I'm not calling to guilt you, I'm calling because we fixed the thing you left over. Can I have a minute?
ProspectBold opener. Go on.
YouYou told us reporting was too slow. We rebuilt it — reports are now real-time. I wanted you to hear that from me rather than an ad, because you'd flagged it clearly.
ProspectThat was the main issue, yeah.
YouThen here's a fair offer: come back for 30 days, no setup, and I'll personally check in at day 15. If it's still not right, you walk, no hard feelings. Worth trying?
ProspectA month with no strings? I'd consider that.
YouGreat — I'll reactivate your old workspace so your data's still there, and send the details today.
ProspectOkay, send it over.
Make it land
- State the exact churn reason out loud; it proves you listened and closes the loop.
- Lead with the fix, not a discount — you're reversing the reason, not bribing.
- Lower re-entry risk: a short trial with a personal check-in beats a long contract.
- Restore their old data/setup so returning feels easy, not like starting over.
If they push back
'We already replaced you.' — 'Understood — you don't have to switch back. Run us 30 days alongside them and let the reporting speak for itself.'
How Tepio helps you run it
Tepio keeps churned accounts with their cancellation reason on file, so your win-back call opens on exactly why they left.
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