Call scripts
Cold call script for a contract renewal
Renewals are won on delivered value, not on the deadline. Open with results, then ask straight.
The script
You call a client 45 days before renewal to confirm they'll continue and head off any doubts.
YouHi Paolo, it's Sara from [your company]. Your term renews next month, so I wanted to check in early — first, how do you feel it's gone this year?
ProspectGood overall. The team uses it daily.
YouGlad to hear it — for context, your reps logged 30% more conversations since January on our numbers. Given that, is there any reason renewal wouldn't be straightforward?
ProspectThe only thing is two seats we're not really using.
YouEasy fix — let's right-size to the seats you use and renew clean. I'd rather you pay for what's active than churn over unused seats.
ProspectThat's fair, appreciate it.
YouI'll send the adjusted renewal today for the same term. Anything else you'd want changed before you sign?
ProspectNo, that covers it.
Make it land
- Start the renewal conversation early — 45 days beats a last-minute scramble.
- Lead with a delivered result (30% more conversations) before asking for the signature.
- Invite doubts openly; an unspoken concern is what kills renewals quietly.
- Right-size unused seats proactively — it builds trust and prevents churn excuses.
If they push back
'We're reviewing all our tools this year.' — 'Smart. Let's put ours on the table with the usage numbers — if it's earning its seat, the review makes that easy to see.'
How Tepio helps you run it
Tepio shows per-account usage and renewal dates, so you walk into the renewal call with proof of value, not hope.
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