Call scripts
Cold call script for real estate agents
Homeowners get called constantly. Lead with local, specific proof and offer value before asking to list.
The script
You call a homeowner in a neighborhood where you've had recent sales to open a listing conversation.
YouHi, is this Ms. Rossi? It's Marco from [your company] Realty — I just sold the house two doors down on Via Verdi and had buyers I couldn't place. Bad time?
ProspectWe're not selling, if that's the question.
YouTotally understand, and no pressure. The reason I called — that sale pushed prices on your street up noticeably. Would you even want to know what your place is worth now, just for your records?
ProspectI mean… I am a little curious.
YouMost people are. I can do a no-obligation valuation in 20 minutes at your door — you keep the number whether you ever sell or not. Would Saturday morning suit?
ProspectSaturday could work, actually.
YouGreat — I'll bring the comparables from your street too. Say 10am Saturday, and you decide from there.
ProspectAlright, 10 is fine.
Make it land
- Lead with a specific local sale — proximity beats any generic 'the market is hot'.
- Offer the valuation as information they keep, decoupled from selling.
- Bring street-level comparables; local data earns the appointment.
- Don't fight 'we're not selling' — pivot to curiosity about their number.
If they push back
'We're not planning to move.' — 'Perfect, then there's zero pressure. Knowing your value is just useful — I'll leave the number and go.'
How Tepio helps you run it
Tepio keeps each street's recent sales and prior contacts on the company card, so your local hook is always accurate.
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