Call scripts
Cold call script for a marketing agency
Agencies all sound the same. Lead with one specific thing you noticed on their site or ads, not a services list.
The script
You call a business owner after spotting a concrete weakness in their online marketing.
YouHi Paolo, it's Chiara from [your company] Studio. I looked at your site before calling — you rank well but your contact page loses people at the form. I'll be quick: is generating leads online a priority right now?
ProspectIt is, actually — traffic's fine but leads are thin.
YouThat tracks with what I saw — the traffic's there, the form's leaking it. That's usually a quick fix, not a rebuild. Want me to show you exactly where the drop-off is?
ProspectYou can see that?
YouI can, on a 20-minute screen share with your live page. No pitch deck — just the three things costing you leads. Thursday or Friday?
ProspectThursday. Now I want to see it.
YouGreat — I'll record the drop-off beforehand so we spend the time on fixes, not diagnosis.
ProspectPerfect, talk Thursday.
Make it land
- Open with one specific, verifiable observation — it proves you did the work.
- Separate traffic from conversion out loud; owners feel the gap but can't name it.
- Offer to show the problem, not tell them about it — a live screen share beats a deck.
- Frame the fix as small; 'quick fix, not a rebuild' lowers the perceived risk.
If they push back
'We already have an agency.' — 'Good — this isn't a switch. I found three leaks in 20 minutes; show them to your agency if you like. Either way you win.'
How Tepio helps you run it
Tepio's AI brief pulls the prospect's site and channels before you dial, so your opener names a real weakness, not a guess.
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