Call scripts
Cold call script for e-commerce brands
E-commerce operators live in metrics. Open on a number they watch daily and tie your offer to moving it.
The script
You call an online store's founder or marketing lead to sell a growth or retention service.
YouHi Giulia, it's Stefano from [your company]. Quick one for a busy founder — when you look at your store, is it traffic that's the constraint right now, or turning that traffic into orders?
ProspectTraffic's okay. Conversion is what's frustrating me.
YouThat's the higher-leverage side anyway. Do you know roughly where checkout drops off — the cart, shipping step, or payment?
ProspectI think it's the shipping step but I'm not certain.
YouUncertainty there is exactly what we remove. Give me 20 minutes and I'll pull your funnel apart on screen and show the leak in euros, not percentages. This week?
ProspectIn euros? Yeah, that gets my attention.
YouPerfect — Thursday I'll map cart-to-paid and show what closing the shipping-step leak is worth monthly.
ProspectBook it.
Make it land
- Open by separating traffic from conversion; it instantly sounds like an operator, not a vendor.
- Speak in their metrics — cart, checkout, AOV — not generic 'growth'.
- Translate the problem into euros, not percentages; revenue commands attention.
- Keep the ask to a short, screen-shared funnel teardown.
If they push back
'We're handling marketing in-house.' — 'Great — I'm not replacing your team, I'm finding the checkout leak they're too close to see. 20 minutes, in euros.'
How Tepio helps you run it
Tepio's brief surfaces a store's platform and rough scale before you dial, so your opener speaks their metrics from line one.
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