Call scripts
Cold call script for automotive dealerships
Frame it as good timing for them, not a quota for you. Lead with the trade-in value while it's still high.
The script
You call a past buyer whose vehicle is at the age where an upgrade makes financial sense.
YouHi Mr. Marchetti, it's Luca from [your company] Auto — you bought your car with us three years ago. I'm calling because right now your model's trade-in value is unusually strong. Bad time?
ProspectI wasn't really thinking of changing.
YouMost people aren't until the numbers make sense — and right now they might. With your trade-in where it is, you could upgrade for close to your current payment. Worth knowing your exact number?
ProspectClose to the same payment? That's surprising.
YouIt surprises people. Come in for 20 minutes, we value your car for real and I'll show you the new model — zero pressure, you leave with the figures either way.
ProspectAlright, I'm curious enough to look.
YouGreat — Saturday morning I'll have your trade-in valued and the model ready to see. Say 10?
Prospect10 on Saturday works.
Make it land
- Lead with their trade-in value, not your inventory — timing is the hook.
- Reframe 'not thinking of changing' into 'the numbers now make it worth a look'.
- Promise a real valuation they keep, decoupled from buying.
- Book a short, zero-pressure visit; the car and figures do the selling in person.
If they push back
'My car's fine, why change?' — 'It probably is — this is purely about the value window. If the numbers don't excite you, keep it and enjoy the coffee.'
How Tepio helps you run it
Tepio tracks each buyer's purchase date and model, so upgrade calls hit exactly when the trade-in timing works in their favor.
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