Call scripts
Cold call script for medical device sales
Clinicians care about outcomes and workflow, not features. Lead on patient benefit or time saved and offer evidence.
The script
You call a clinic director or procurement lead to introduce a device that improves outcomes or throughput.
YouHi Dr. Neri, it's Sara from [your company] Medical. I'll respect your schedule — quick question: on your current setup, is patient throughput or accuracy the bigger constraint in your unit?
ProspectThroughput, definitely. We're always backed up.
YouThat's exactly where our device helps — clinics using it report shorter procedure times without compromising accuracy. Are your bottlenecks in prep or the procedure itself?
ProspectPrep, mostly. It slows everything down.
YouThen that's the number worth moving. I'd rather send you the clinical data and a short peer reference than pitch on the phone. Could I book 20 minutes to walk it through with your team?
ProspectSend the data first, then yes.
YouOf course — I'll send the study and a reference from a similar unit today, and hold Thursday for the walk-through.
ProspectThursday's fine.
Make it land
- Lead on outcomes and workflow, never on the spec sheet — clinicians buy results.
- Ask whether throughput or accuracy is the constraint; it targets your evidence.
- Offer clinical data and a peer reference; evidence outranks sales claims here.
- Respect their schedule explicitly; time pressure is real in clinical settings.
If they push back
'We already use another system.' — 'Understood — I'm not asking you to rip it out. See the data on the prep-time gap; if it's compelling, we talk.'
How Tepio helps you run it
Tepio keeps each clinic's unit type and prior contacts on the card, so your device call opens on the constraint that matters to them.
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