Call scripts
Cold call script for a printing or signage company
Print is a visual sell. Reference something you actually saw — faded signage, an event — and offer a mockup, not a quote.
The script
You call a local business owner after noticing worn signage or an upcoming event they'll need print for.
YouHi Mr. Ferri, it's Marco from [your company] Print. I walked past your shop yesterday — the sign's looking a bit weathered and it's the first thing customers see. Quick word?
ProspectIt has seen better days, I'll admit.
YouIt happens to every façade. A fresh sign pays for itself in walk-ins faster than people expect. Are you thinking just the sign, or is there a window display too?
ProspectMainly the sign, though the window could use refreshing.
YouThen let me do something useful — I'll mock up a new sign and window for free so you can see it, not just imagine it. If you like it, we talk price. Can I grab your logo and measurements?
ProspectA free mockup? Sure, why not.
YouGreat — send your logo and I'll swing by to measure Thursday, then you'll have a visual by Monday.
ProspectSounds good, Thursday then.
Make it land
- Reference something you physically saw; specificity proves it's not a mass call.
- Tie signage to walk-ins and first impressions — the outcome, not the print.
- Offer a free mockup so they see it rather than imagine it — print sells on the visual.
- Ask for logo and measurements to move straight into the work.
If they push back
'Signs are expensive.' — 'The good ones last years and bring people in — I'll mock it up free first, so you decide on the visual, not a number in the dark.'
How Tepio helps you run it
Tepio lets you log the on-site observation that prompted the call, so your print pitch always opens on a real, visible need.
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