Call scripts
Cold call script for a software development agency
Founders don't buy 'development'; they buy shipping the thing that's stuck. Lead on the stalled outcome, not your stack.
The script
You call a founder or product lead whose roadmap is stalled or whose team is over capacity.
YouHi Giulia, it's Marco from [your company] Dev. I'll skip the agency spiel — quick question: is there something on your roadmap that's been stuck because the team's just at capacity?
ProspectYeah, our mobile app has slipped two quarters.
YouTwo quarters is expensive in momentum. Is it purely bandwidth, or are you missing a specific skill your team doesn't have in-house?
ProspectBit of both — no strong mobile dev internally.
YouThat's exactly the gap we plug — a focused team that ships the piece you're missing, without you hiring permanently. Could I do a free 30-minute scoping call to size it honestly?
ProspectA scoping call I can justify. Sure.
YouGreat — I'll send a short brief template so we walk in prepared, and hold Thursday for the scope.
ProspectThursday works, send the template.
Make it land
- Lead on the stuck deliverable, not your tech stack — founders buy outcomes.
- Separate bandwidth from a missing skill; the answer shapes your offer.
- Position as plugging a gap without a permanent hire — that's the real appeal.
- Offer a free scoping session, not a proposal; it's concrete and low-risk.
If they push back
'We prefer to build in-house.' — 'Makes sense long-term — but hiring takes months you don't have. We ship the stuck piece now; your team owns it after.'
How Tepio helps you run it
Tepio's brief flags a company's product stage and hiring signals, so your call opens on the roadmap gap they actually feel.
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