Call scripts
Cold call script for security services
Security sells on peace of mind and a specific, nearby risk. Lead on the local incident, offer an assessment, don't fear-monger.
The script
You call a business owner in an area with recent incidents to offer a security assessment.
YouHi Mr. Bruno, it's Marco from [your company] Security. I'm calling businesses on your street — there were two break-ins in the area this month. I'm not here to scare you, just to ask: how confident are you in your current setup after hours?
ProspectReasonably, but those break-ins did make me think.
YouThat's a fair instinct. Most premises have one weak point — a door, a blind spot, an alarm nobody monitors. Do you have live monitoring, or just an alarm that rings and hopes?
ProspectJust an alarm, honestly. No one's watching it.
YouThat's the exact gap the recent break-ins exploited. Let me do a free 20-minute site assessment — I'll show your weak points plainly, and you decide what's worth fixing. No obligation.
ProspectA free assessment, given what's happened — yes.
YouGood call — Thursday I'll walk the premises and hand you a simple risk sheet you keep regardless.
ProspectThursday's fine, thank you.
Make it land
- Anchor on a specific local incident; nearby risk is what makes security real.
- Explicitly say you're not there to scare them — fear-mongering breaks trust.
- Expose the weak point (unmonitored alarm) with a question, not a lecture.
- Offer a free site assessment with a takeaway risk sheet.
If they push back
'We already have an alarm.' — 'Good start — but an alarm nobody monitors is the exact gap those break-ins used. The assessment shows what it's missing, free.'
How Tepio helps you run it
Tepio lets you segment accounts by area, so when there's a local incident you can reach every at-risk business fast and specifically.
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