Call scripts
Cold call script to book a meeting for a B2B SaaS
The only goal of this call is the meeting, not the sale. Keep it short, earn 20 minutes, and get off the phone.
The script
You call a VP of Operations at a mid-size company to book a 20-minute discovery meeting for your SaaS.
YouHi Marco, it's Sara from [your company]. I know I'm calling out of the blue — can I have 30 seconds to tell you why, then you decide if it's worth continuing?
ProspectGo ahead, quickly.
YouWe help ops teams cut the manual reporting they do every Monday. I noticed you're scaling headcount this year, and that's usually when reporting starts eating hours. Is that fair?
ProspectYeah, it's a bit of a mess right now.
YouThat's exactly what we fix. I'm not going to pitch you on the phone — I'd rather show you 20 minutes of the actual product on your data. Would Thursday at 3, or Friday morning work better?
ProspectThursday could work, but send me something first.
YouDeal. I'll send a one-pager today and a calendar invite for Thursday at 3 — if it's not relevant after the first five minutes, we hang up. Sound fair?
ProspectFair enough.
Make it land
- Ask for permission in the first sentence — it lowers the reflex to hang up.
- Sell the meeting, never the product; the only decision is a calendar slot.
- Offer two concrete time options instead of an open 'when are you free?'
- Give an easy exit ('we hang up after five minutes') to reduce commitment fear.
If they push back
'Just send me an email.' — 'Happy to, but emails get buried. Give me 20 minutes Thursday and if it's not useful you'll never hear from me again.'
How Tepio helps you run it
Tepio pulls each prospect's AI brief before you dial, so the reason-for-calling line is specific instead of generic.
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