Call scripts
Cold call script to reach a decision maker
Decision makers reward brevity and punish waffle. Say who you are, why you called, and hand back control fast.
The script
You get a CEO or director on the line directly and have maybe 30 seconds to earn attention.
YouHi Giovanni, this is Sara from [your company] — you don't know me, and I'll be quick. Can I take 30 seconds and then you tell me to go or continue?
ProspectThe clock's running.
YouWe help outbound teams double the number of quality conversations per day without adding reps. I called you directly because this is a founder-level bet on how your team spends its time. Worth a look?
ProspectHow is that different from what we already use?
YouGood question — most tools track calls; we fix what to say before each one. But I'd rather earn 20 minutes than argue on the phone. Thursday or Friday?
ProspectSend my assistant times, cc me.
YouDone — I'll send two slots today and keep it to 20 minutes flat. Thanks for the straight answer, Giovanni.
ProspectAlright, talk then.
Make it land
- Name the 30-second frame up front; decision makers relax when they see an exit.
- Lead with a business outcome, not a feature — they think in results.
- Don't win the 'how are you different' debate on the call; convert it to a meeting.
- Match their pace: if they're clipped, be clipped back.
If they push back
'I'm not the right person.' — 'Appreciate the honesty — who owns how the sales team spends its day? I'll mention you pointed me to them.'
How Tepio helps you run it
Tepio's per-company AI brief means even a 30-second opener references something real about their business.
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