Call scripts
Cold call script using a referral opener
A referral buys you ten warm seconds. Use the name honestly, then earn the rest on your own.
The script
A happy client or contact gave you a name; you call and lead with that connection.
YouHi Paolo, it's Anna from [your company]. Marco Bianchi at Delta suggested I reach out to you — he said you two were talking about outbound last month.
ProspectOh, Marco, yeah. What did he say exactly?
YouHe mentioned your team's growing and you're rethinking how reps prep for calls. We solved that for him, and he thought it'd land for you too. Did he catch it right?
ProspectRoughly, yeah — prep is inconsistent across the team.
YouThat's the exact problem. Since Marco vouched for the intro, could I earn 20 minutes to show you what changed for his team? Wednesday or Thursday?
ProspectLet's do Wednesday afternoon.
YouPerfect — I'll send an invite for Wednesday 3pm and cc Marco so he knows we connected.
ProspectGreat, talk Wednesday.
Make it land
- Say the referrer's name and context in the first breath — that's the whole advantage.
- Ask 'did he catch it right?' to confirm the pain in their own words.
- Never overstate the relationship; 'suggested I reach out' beats 'told me to call you'.
- cc the referrer on the invite so the trust loop stays intact.
If they push back
'I don't really know Marco well.' — 'Fair — then judge it on its own. The reason he thought of you is the prep problem; is that real for your team?'
How Tepio helps you run it
Tepio lets you tag the referral source on the company, so the warm connection is right there when you dial.
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