Call scripts
Cold call script to announce a price increase
A surprise on the invoice loses accounts; a heads-up call keeps them. Lead with respect and the why.
The script
You call an existing client to give advance notice of a price increase before the invoice hits.
YouHi Roberto, it's Giulia from [your company]. I wanted you to hear this from me before any invoice — we're adjusting pricing in the new quarter, and I'd rather explain it directly. Two minutes?
ProspectOkay… how much are we talking?
YouFor your plan it's about 8%, effective next renewal. It's the first change in two years and it funds the support response times and the reporting you've been using more of.
ProspectNobody loves a price hike, Giulia.
YouI know, and I respect that. If it helps, I can lock your current rate for 12 months if you renew annually before the change — you'd skip the increase entirely this cycle.
ProspectThat's more reasonable. Send me the annual option.
YouDone — I'll email the annual lock-in today and I'm on the phone if your team has questions.
ProspectAppreciate the heads-up.
Make it land
- Call before the invoice — being told beats being surprised.
- Tie the increase to value they actually use, not vague 'rising costs'.
- Offer a face-saving option (annual lock-in) so they can say yes and feel smart.
- Stay calm on pushback; you're informing, not negotiating from weakness.
If they push back
'We'll have to reconsider the whole contract.' — 'Understood — let's do that together. Before you shop around, let me show you the annual option that avoids the increase.'
How Tepio helps you run it
Tepio flags renewal dates and plan usage per account, so you time the price-increase call and back it with real numbers.
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