Call scripts
Cold call script to follow up after an event
They met dozens of vendors. Rebuild the memory fast, reference the specific chat, then move to a call.
The script
You met a prospect briefly at a trade show or conference and call a few days later.
YouHi Laura, it's Stefano from [your company] — we spoke briefly at the SaaS Expo booth on Thursday, you asked about how we handle call prep. Ring a bell?
ProspectRight, yes — the badge scanners were a blur but I remember.
YouTotally, those days are chaos. You mentioned your reps waste time researching before each call — that's the exact thing I wanted to follow up on. Still a pain point?
ProspectDefinitely, it hasn't gone away.
YouThen it's worth a proper look away from the noise. Could I grab 20 minutes next week to show you the prep flow we talked about at the booth?
ProspectSure, early next week works.
YouGreat — Monday 11 or Tuesday 2? I'll send the invite and a photo of the one-pager you liked.
ProspectTuesday 2, thanks.
Make it land
- Anchor the memory with a specific detail (the booth, the topic they raised).
- Acknowledge event chaos — it gives them permission to have half-forgotten you.
- Repeat the pain point they themselves mentioned; it's proof you actually talked.
- Call within a week while the memory is fresh; after that, warmth decays fast.
If they push back
'I talked to a lot of people, I don't remember specifics.' — 'No worries — you'd asked about cutting call-prep time. If that's still relevant, 20 minutes will make it concrete.'
How Tepio helps you run it
Tepio stores your event notes on each lead, so a booth conversation isn't lost by the time you call.
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