Call scripts
Cold call script to reactivate a dormant client
You already have permission history here — lead with honesty about the gap, not a hard pitch.
The script
You call a past client who stopped ordering about a year ago to reopen the relationship.
YouHi Elena, it's Luca from [your company]. We worked together back in 2024 and then went quiet — that's on us as much as anyone. Do you have a minute?
ProspectOh, hi. Yeah, we drifted off, didn't we.
YouWe did. I'm calling because we've shipped a few things that fix the exact reason a lot of clients paused with us. Can I ask — what made you step back last time?
ProspectHonestly the onboarding was heavy and we got busy.
YouThat's the number-one thing we rebuilt — onboarding is now under a week. Given that, would it be worth a short call to see if it's changed enough for you?
ProspectMaybe. Send me what's new first.
YouI'll send a short before-and-after and then hold Tuesday at 11 for us. If it still feels heavy, tell me and I'll leave you alone — fair?
ProspectFair. Tuesday's fine.
Make it land
- Own the silence — taking the blame for the gap disarms resentment.
- Ask why they left before pitching; the answer is your entire script.
- Anchor on a concrete change since they left, not vague 'we've improved'.
- Reference the old relationship by year or project to prove it's really you.
If they push back
'We moved to a competitor.' — 'Makes sense at the time. I'm not asking you to switch — just 15 minutes to see what changed, so you're deciding with current info.'
How Tepio helps you run it
Tepio surfaces past interactions and last order date on the company card, so you reopen with real history instead of guessing.
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