Call scripts

Cold call script for HVAC services

HVAC sells on avoiding a breakdown at the worst moment. Lead on seasonal timing and the cost of failure, not the service plan.

The scenario

The script

You call a facilities or business owner before peak season to sell a preventive maintenance contract.

YouHi Roberto, it's Luca from [your company] Climate. With summer coming, I'm calling ahead — if your AC failed on the hottest week, how badly would that hit your business?
ProspectBadly. We can't operate without cooling in here.
YouThat's exactly the scenario a service before the season prevents. When was your system last properly serviced, out of interest?
ProspectHonestly, not since it was installed.
YouThat's when small faults quietly become July breakdowns. Let me send a technician for a pre-season check — I'll flag anything risky now, while it's cheap and cool, not in a heatwave emergency.
ProspectThat's sensible. What does a check cost?
YouThe check is modest and comes off any work you approve. Shall I book Thursday morning before the calendar fills up for the season?
ProspectThursday morning, book it.

Make it land

  • Time the call before peak season; urgency and prevention sell the visit.
  • Make the failure vivid — a breakdown in a heatwave is the real fear.
  • Ask when it was last serviced; neglect exposes the risk for you.
  • Frame the check as cheap insurance now versus an emergency call later.

If they push back

'It's working fine right now.' — 'That's the best time to check it — fixing a small fault now is cheap; an emergency call in July isn't. Let's keep it running.'

How Tepio helps you run it

Tepio flags seasonal timing and last-service notes per account, so maintenance calls land before the season, not during the breakdown.

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