Call scripts
Cold call script for a gym or fitness studio
Lapsed members feel guilty, not hostile. Be encouraging, remove the barrier that stopped them, and make returning easy.
The script
You call a member who stopped coming to win them back before they cancel for good.
YouHi Marta, it's Sara from [your company] Fitness. No lecture, I promise — I just noticed you haven't been in for a while and wanted to check you're doing okay. Everything alright?
ProspectYeah, just fell out of the habit and now I feel bad going back.
YouThat's the most normal thing in the world, and honestly the hardest part is walking back in that first time. What threw you off — the schedule, or a class time that stopped working?
ProspectThe evening class moved and mornings are hard for me.
YouWe've actually added a lunchtime session that suits people exactly like you. Want me to book you into Wednesday's so the first step back is already done?
ProspectThat might actually work for me.
YouGreat — you're in for Wednesday lunch. I'll text a reminder, and just come as you are, no pressure to smash it.
ProspectThanks, that's really nice of you.
Make it land
- Open with genuine care, not a guilt trip — lapsed members already feel bad.
- Find the specific barrier (a moved class, a bad time) that broke the habit.
- Book them into a specific session so the hard first step is handled for them.
- Reassure on effort; fear of being unfit keeps lapsed members away.
If they push back
'I've been meaning to cancel, actually.' — 'I hear you — before you do, try one low-key lunchtime class on me. If it's still not for you, I'll help you cancel, no hassle.'
How Tepio helps you run it
Tepio flags members by last check-in, so win-back calls reach them before the lapse turns into a cancellation.
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