Call scripts
Cold call script to sell into a law firm
Lawyers value their time above almost anything. Lead on reclaimed billable hours or reduced risk, and be concise.
The script
You call a managing partner or practice manager to sell a service that saves billable time or reduces risk.
YouHi Avvocato Ricci, it's Marco from [your company]. I know your time is literally billable, so I'll be brief — how many hours a week does your team lose to admin that isn't legal work?
ProspectToo many, if I'm honest. Paralegals drown in it.
YouThat's the exact time we give back. Every hour off admin is an hour that's either billable or off your team's plate. Is it document handling or client intake that eats the most?
ProspectIntake, mostly. It's a bottleneck.
YouThen that's where I'd focus. Fifteen minutes and I'll show how firms your size cut intake time — no jargon, just the hours back. This week?
ProspectFifteen minutes I can do. Send times.
YouDone — I'll propose two slots and keep it to the intake bottleneck specifically.
ProspectGood. Talk then.
Make it land
- Frame everything in billable hours — it's the currency lawyers respect.
- Ask which task is the bottleneck so your pitch targets one process.
- Be brief and jargon-free; respect for their time is part of the pitch.
- Offer a tightly scoped 15 minutes on the specific pain they named.
If they push back
'We handle our processes internally.' — 'Understood — this isn't about how you practice law, it's about the admin hours around it. 15 minutes shows the time you'd reclaim.'
How Tepio helps you run it
Tepio's brief flags a firm's size and practice area, so your opener speaks to how they bill instead of a generic pitch.
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