Call scripts
Cold call script for solar energy sales
People are numb to solar pitches. Lead on their bill and a specific, honest savings estimate, not the planet.
The script
You call a homeowner or business owner with high energy bills to open a solar savings conversation.
YouHi Mr. Greco, it's Marco from [your company] Solar. Straight to it — with energy prices where they are, are your bills higher this year than you'd like?
ProspectEveryone's are, aren't they. But solar's expensive.
YouIt used to be, and I won't pretend it's free. But for a roof like yours the panels usually pay for themselves in savings, then it's money back in your pocket. Do you own the roof or rent?
ProspectWe own. But I've heard the payback takes forever.
YouThat's the myth I'd love to correct with your actual numbers. Send me one recent bill and I'll come back with a real payback period for your home — no obligation. Worth seeing?
ProspectIf it's based on my real bill, alright.
YouPerfect — one bill and your address, and Thursday I'll show your break-even year in plain figures.
ProspectI'll send it tonight.
Make it land
- Lead on their bill and savings, not environmental messaging — money moves the call.
- Acknowledge the cost objection honestly; denial destroys credibility.
- Qualify roof ownership early so you don't waste the pitch.
- Offer a payback estimate on their real bill; specificity beats a generic promise.
If they push back
'It's too expensive up front.' — 'Fair — that's why I quote payback, not sticker price. On your bill it may break even faster than you think; let me show you.'
How Tepio helps you run it
Tepio's brief flags property type and rough energy profile, so your solar opener speaks to their bill instead of a script.
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