Call scripts
Cold call script for an IT / MSP provider
SMBs ignore IT until it breaks. Lead on a recent, real risk (breaches, downtime) and offer a low-stakes assessment.
The script
You call an office manager or owner of an SMB to open a managed IT / security conversation.
YouHi Roberto, it's Marco from [your company] IT. Quick question, then you decide if it's worth more — if your main server or email went down tomorrow morning, how long until someone fixes it?
ProspectUh… we'd call a guy. Maybe a few hours?
YouA few hours of a team not working is the exact gap we close. Is your backup tested, or is it the kind nobody's checked in a while?
ProspectHonestly, I'm not sure it's tested.
YouThat's the risk I'd want to remove before an incident, not during one. Let me do a free 30-minute assessment — I'll tell you plainly what's solid and what's exposed, no obligation.
ProspectA free check — okay, that's sensible.
YouGreat — Thursday I'll run it remotely and send you a one-page risk summary you can keep either way.
ProspectLet's do Thursday.
Make it land
- Open with a 'what if it breaks tomorrow' question; it makes abstract risk urgent.
- Probe backups and response time — the gaps owners can't answer sell for you.
- Offer a free assessment with a takeaway summary; it's specific and low-commitment.
- Avoid jargon — office managers buy safety and uptime, not acronyms.
If they push back
'We already have an IT guy.' — 'Good — a single person is exactly the risk. A free assessment shows what one person can't cover alone.'
How Tepio helps you run it
Tepio's brief flags company size and recent growth, so you gauge IT risk and open on the gap that fits their setup.
Ready to call better?
Open your workspace and run your first Flash Call today. 14-day trial, no credit card.
Try free