Call scripts
Cold call script for logistics and freight sales
They already move freight with someone. Don't ask to replace them — ask for one problem lane to prove yourself.
The script
You call a shipping or operations manager to earn a shot at one of their freight lanes.
YouHi Andrea, it's Luca from [your company] Logistics. I know you've got carriers — I'm not calling to rip yours out. Which lane gives you the most headaches right now?
ProspectHonestly, the north-to-south run is always late.
YouThat corridor's our strongest — we run it daily with same-day tracking. What's a late delivery costing you on that lane, roughly?
ProspectEnough that customers are complaining.
YouThen let's not talk about your whole freight — just give me that one lane for a month. If we're not more reliable, you've lost nothing. Fair test?
ProspectOne lane I could try, yeah.
YouPerfect — send me the lane details and volumes and I'll have a rate and a start date to you tomorrow.
ProspectI'll send it over today.
Make it land
- Never ask to replace the incumbent — ask for one problem lane you can win.
- Get them to name the painful lane; they're telling you where to compete.
- Quantify the cost of failure (complaints, penalties) before pitching reliability.
- Frame it as a low-risk test, not a switch — one lane, one month.
If they push back
'We're happy with our carrier.' — 'Great — keep them. I only want the one lane they struggle with. If we beat it, we talk more; if not, no harm.'
How Tepio helps you run it
Tepio keeps each shipper's known pain lanes and volumes on file, so your call opens on the exact lane worth winning.
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