Call scripts
Cold call script to follow up an inbound lead
Speed wins here. Reference exactly what they did, be helpful not salesy, and book time while intent is hot.
The script
Someone downloaded a guide or started a trial; you call within minutes to convert interest into a conversation.
YouHi Giulia, it's Stefano from [your company] — you just grabbed our guide on cutting call-prep time. I like to call fast so you're not left guessing. Two minutes?
ProspectOh, wow, that was quick. Sure.
YouI figured you're looking into this now, not next quarter. Quick question — what made you download it today specifically?
ProspectWe're onboarding new reps and prep is all over the place.
YouThat's the exact use case in the guide. Rather than read all 12 pages, want a 15-minute walk-through aimed at onboarding reps? I can tailor it to your setup.
ProspectYeah, that'd save me reading it.
YouPerfect — tomorrow 10 or 2? I'll send the invite and skip straight to the onboarding part.
Prospect10 works.
Make it land
- Call within minutes — inbound intent decays by the hour.
- Reference the exact asset or action; it proves you're relevant, not random.
- Ask why they engaged today; timing reveals the real trigger.
- Trade reading for a tailored walk-through — you save them effort and win the meeting.
If they push back
'I was just browsing.' — 'Totally fine — most people are. What caught your eye enough to download? That's probably worth 15 minutes.'
How Tepio helps you run it
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