Handling the "We Already Looked Into This" Objection
They did their homework once — but research has a shelf life. What they concluded may be outdated, incomplete, or based on options that have since changed. Find out what they decided and why.
This signals prior evaluation that reached some conclusion — 'too expensive,' 'not ready,' 'no clear winner.' It's used to shut down a repeat pitch. But markets, prices, and their own situation move; a decision made 18 months ago on old information isn't binding today. The opening is to learn what they concluded and gently test whether the premises still hold.
How to handle it
- Acknowledge the effort — respect that they've already invested time here.
- Find out what they concluded and, crucially, when they looked.
- Surface what's changed since: your offering, the market, or their situation.
- Distinguish your approach from whatever they evaluated before.
- Offer a low-effort refresh rather than asking them to redo full research.
What you can actually say
What to avoid
Don't imply their earlier research was wrong or lazy — you insult their diligence and reinforce the closed door.
How Tepio helps with this one
Tepio's brief flags what's recently changed for this company or its market, so you can reopen a closed evaluation with a genuine 'here's what's new.'
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