Objection handling

Handling the "Who Are You Again?" Objection

This isn't hostility — it's a signal your opener was forgettable. Take it as free feedback, reset cleanly, and this time lead with why they should care.

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"Sorry, who are you again?"

Why prospects say it

It usually means you opened with your name and company (which they instantly discard) instead of relevance. Their brain filed you under 'noise' and is now asking you to re-justify existing. It's a second chance most reps waste by repeating the same forgettable intro.

How to handle it

Don't sound flustered — treat it as normal and reset with calm confidence.
Skip re-listing credentials; lead with the reason you called and their relevance.
Keep the reset to one or two sentences — brevity signals you respect their time.
End the reset on a question so they re-engage instead of drifting.
If they simply weren't listening, slow down slightly and re-anchor the value.

What you can actually say

No worries — the important part isn't my name, it's why I called: [one-line relevance]. Does that touch anything on your plate?

Fair, I went too fast. Short version: I'm [name], and I called because [specific reason]. Is that even relevant to you?

Ha, that's on me for rushing. Forget the company name — the reason I'm calling is [X]. Worth 20 seconds?

Let me reset properly: [name] from [company], reaching out about [problem you solve for them]. Sound like your world?

What to avoid

Don't just repeat your name and company louder — the intro failed once, saying it again the same way fails twice.

How Tepio helps with this one

Tepio's brief keeps the relevant hook in front of you, so your reset leads with why-you-called instead of a forgettable name-and-company.

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