Translation services

Cold calling in translation & localization

Translation is bought when a company enters a new market or ships in a new language. Call at that moment and you win recurring, high-value work.

Try free See how it works

Why cold calling works here

Translation and localization services sell to companies expanding internationally or serving multilingual markets. Cold calling works because the trigger is a business event — a new market launch, a product going global, a website or app being localized, regulated documents needing certified translation. The buyer is a marketing, product, or legal lead. Lead with the specific market or content they're expanding into, and the risk of poor translation (lost sales, compliance failures, brand damage) — not a generic 'we translate'.

Pains you can lever

Entering a new market with content only in the home language
Poor machine or amateur translation damaging brand and conversion
Slow turnaround holding up product launches or campaigns
Inconsistent terminology across documents and channels
Certified/legal translation needs with compliance risk

How to open the call

Tie it to a market move: 'I saw you're expanding into [market] — is your website, product, and sales material already localized for it, or still in [home language]? Poor translation there quietly kills conversion. I'd like to review one page and show you what's slipping.'

Objections you'll hear (and how to handle them)

We use machine translation / do it internally.

Fine for internal notes — but for customer-facing and legal content it costs you conversions and credibility, and native speakers spot it instantly. Let me review one live page and show you honestly where it's hurting you.

We have a translation provider.

Good — I'm not asking to replace them wholesale. Try me on one language or one urgent project against them. If they're faster and more accurate, keep them; if not, you've found better.

Send me your rates.

Rates depend on language pair, volume, and whether it's certified or creative work, so a flat number misleads. Tell me your target markets and content type and I'll quote realistically.

What Tepio's AI brief surfaces here

Tepio's AI brief reads the company's site to infer target markets, existing languages, and content types — so you open on the specific market entry or localization gap, not a generic translation pitch.

Ready to call better?

Open your workspace and run your first Flash Call today. 14-day trial, no credit card.

Try free